TIME
April, 2025
UWud
Sustainable teak wood products made from reclaimed materials.
Logo Design
Brand Identity Design
Services
Brand Identity Design
Category
Sustainable Products
Timeline
2 Weeks
About the Client
UWud is a sustainable lifestyle brand with a powerful mission—reclaiming wooden waste and transforming it into beautifully crafted, functional products. Rooted in eco-conscious values and smart craftsmanship, they’re redefining what it means to build with responsibility and purpose.
As a newly launched venture, they approached us to develop a brand identity that could serve as the foundation for all future growth—one that would instantly communicate their values, stand out in a cluttered space, and scale with their product line.
The Challenge
UWud was starting from scratch, with no existing brand framework. The challenge was twofold:
Crafting a strong, recognizable identity that reflects sustainability, utility, and modern aesthetics
Ensuring the brand would resonate with both conscious consumers and potential retail or distribution partners
We needed to create a visual and verbal language that could speak clearly about their purpose—without becoming overly niche or cliché.
Our Solution
We built a cohesive brand identity system that captures UWud’s essence: sustainable, grounded, and modern.
Key elements included:
Logo Design: A bold yet minimal logo that integrates organic cues with structural balance, symbolizing the transformation of waste into utility.
Color Palette & Typography: Earthy, timeless tones paired with strong, clean type choices to reflect both environmental awareness and brand reliability.
Brand Story & Messaging: We crafted key messaging pillars and brand narrative lines that clearly communicate their mission—making it easy to translate across packaging, website, and future campaigns.
The result is a brand identity that lays a strong foundation—one that is future-proof, versatile, and built to grow with UWud’s expanding ambitions in the sustainable product space.
