Zesta Meats - Motion Graphics Video
Building trust for a new D2C meat brand through clean, high quality motion design.
Services
Motion Graphics
Category
D2C
Timeline
3 Days
The Problem
Zesta Meats was a new brand entering a category where trust decides everything. People don’t casually try a new meat brand. They question hygiene, freshness, sourcing, and quality before they even consider buying.
On top of that, Zesta had no existing content. No visuals. No communication system. The challenge wasn’t just to create ads. It was to build trust from scratch.
Key challenges:
Introduce a new brand in a trust-sensitive category
Communicate hygiene and freshness clearly
Appeal to urban and fitness-focused audiences
Create awareness while driving first-time conversions
TLDR:
A new brand with zero content in a high-trust category. Needed clear, credible videos to build awareness and confidence.
The Process
We focused on clarity, simplicity, and information.
Handled everything end-to-end: concept → scripting → design → animation
Kept visuals clean and minimal to avoid overwhelming the viewer
Used informational storytelling to explain:
Hygiene standards
Freshness
Product quality
Designed for performance:
Strong first few seconds to capture attention
Clear messaging without clutter
Adapted into portrait and landscape formats for platform fit
The goal was simple. Make people feel confident enough to try the brand.
TLDR:
Created clean, informative motion videos end-to-end, designed to build trust and drive first-time purchases.
The Impact
The results were not just visible. They were measurable.
What changed:
Growth from 100 to 10,000 packets per month on Blinkit
Expansion into 3 cities
Increased conversions and repeat buyers
Stronger brand awareness in a competitive category
The biggest shift was trust. From being an unknown brand to one people were willing to try and buy from.
TLDR:
Clear, trust-driven videos led to massive growth, higher conversions and rapid market expansion.
